Legendary Apple designer Jony Ive is designing a new device centered around artificial intelligence, and it’s expected to shake up the smartphone market. Jony Ive has left a deep mark on the tech world during his career at Apple. Having worked with Steve Jobs to design some of the company’s iconic devices, Ive is now focused on a completely new project. Ive confirmed that this new device will be different from his previous designs at Apple and aims to usher in a new era of technology by leveraging the power of modern artificial intelligence.
Jony Ive’s new gadget: the introduction of artificial intelligence
Ive’s new device is being developed in collaboration with OpenAI. This project, in which artificial intelligence will be at the center, aims to provide a different perspective to the world of smartphones. It is said that the device will be equipped with an artificial intelligence that can understand the actions of users on the screen and react accordingly. This artificial intelligence can integrate with the operating system, minimizing users’ manual controls and allowing the device to work automatically.
For example, functions such as the phone automatically making a call when the user is thinking of calling someone, or automatically calling an Uber when a user is getting ready to go out, could be possible with AI. Sensors, cameras, and microphones will be able to constantly understand the user’s context for such scenarios. These innovations could enable the device to become more than just a phone and become more present in everyday life.
Jony Ive and OpenAI CEO Sam Altman are aiming to create a technology that will start a software revolution when developing this new device. Although there have been previous attempts to integrate AI into smartphones, no product has emerged that has made a big impact. However, Ive and Altman seem determined that this project will learn from previous failed attempts and create a more functional and user-friendly device.
Other major players in the market are also showing great interest in this area. Meta has been working on AI-powered augmented reality (AR) glasses for years. Mark Zuckerberg suggests that extended reality (XR) will be an important part of the future computing world. However, Jony Ive’s project focuses more on deepening the impact of AI on everyday life.
Although interest in AI has increased, there are still some prejudices against this technology. Many users think that AI is just a fad and will soon be forgotten. Others expect to see more innovative and concrete uses of AI in everyday life. Considering that AI is one of the features highlighted in Apple’s latest iPhone models, how Jony Ive and Altman’s new devices also sell this technology is of great importance.
Jony Ive and his team will have to prove that this new device is truly revolutionary. They will need to capture consumers’ attention not just with words, but by showing them what this device can do. However, considering that Apple’s iPad, which was initially criticized as a “big iPhone ,” was a success, it wouldn’t be surprising if Ive were to achieve similar success.
